Kanye West Plays Up In "Lost in the World"

After a rush of new material from Kanye West in April, the Chicago rapper is turning to the archives his latest video for "Lost in the World," the first part of the finale to his critically acclaimed 2010 solo effort, "My Beautiful Dark Twisted Fantasy." Collaborated with filmmaker Ruth Hogben, the black-and-white visual reliant on simple, but effective, imagery. In typical Yeezy fashion, the video breaks the mould of popular rap aesthetics while still celebrating the extraordinary talent that has made West a modern icon and captures the pulsing energy of the Bon Iver-assisted track.
"Lost in the World" about love gone wrong features tribal drums and samples Bon Iver's "Woods," a song originally written about alienation, applied by West "as the centerpiece of a catchy, communal reverie" on the album. It features several musical changes, beginning with indie-folk singer Justin Vernon of Bon Iver frontman's faint vocals, followed by 4/4 drums, gospel-styled chorus, and increased tempo, and a final measured tempo.
The song also samples the vocals from the soul musician and jazz poet Gil Scott-Heron's "Comment No.1," a blunt, surrealist piece in spoken word about the African-American experience and the fated idealism of the American dream. West explained to MTV News: "That was the last song on the album and emotionally it just fit the crescendo of everything that I was saying and what I wanted to say to this girl. And it's also my favorite eight bars that I've ever written in my life. I think it's one of the greatest pieces of writing."
The dark clip plays up the desperation of the "Lost in the World," with cloud-filled images and a group of models dressed in sheer fabric expressing their pain through dance. West himself appears on a mirrored platform, which reflects the dark sky above, and as the video progresses, the looming structures overhead begin to part, revealing an ominous city skyline. It's simple but beautiful imagery that turns dark and intense as West turns on the bright lights in the form of jarring strobes as the video swerves into abstract urban scenes.