After ceding party-rock crown to LMFAO, 3OH!3 are back with a brand-new visuals for the electro pop duo's comeback single, "You're Gonna Love This," the first official single slated to appear on the hard-partying boys' forthcoming fourth studio album, "Omens," and designs for a return to the throne.The Colorado duo have been working on their "Omens" album, and their last offering was 2010's mostly ignored "Streets Of Gold," and in the two years since, they've had LMFAO, Cobra Starship and Ke$ha steal the spotlight in the irony-loving-booze-guzzling-party-rocking niche of dance-pop. So where does that leave them? In the case of "You're Gonna Love This," it leaves them desperately attempting to play catch up.
The clip follows a slightly tipsy Sean Foreman and Nathaniel Motte as they make poor decisions and try to engage in an increasingly complex game of one-upmanship, one that involves little more than sinking impossible shots in and impress the same girl by engaging in various ridiculous games, including throwing a coin into a glass, hitting a golf ball into a trash can, and throwing a basketball into a swimming pool from a rooftop. However, it's a Tom Cruise impersonator who eventually wins the girl's heart in this clip which is set at Las Vegas' Planet Hollywood Casino.
The plot of the Isaac Ravishankara-directed clip, as it were, is simple and the sonics of the song itself, which, with its electro whomp, starry synths and robo-voco chorus, seems destined to dominate the clubs. They've spent a year in the wilderness, and now they're mustering forces and beginning their siege on the city, and it's the opening salvo in the war for our hard-partying future, a battle that 3OH!3 are determined not to lose. Will they succeed in reclaiming the crown from LMFAO? We'll just have to wait and see, and like any good game of thrones, when it comes to party rocking, you win or you die.
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