Emeli Sandé makes a powerful message about taking a stand in the bold video video for the captivating and heartfelt track "Clown," the fifth single from her UK's top-selling debut album, "Our Version of Events." On "Clown," the Scottish songstress' sharp vocals are weighted with emotion and gives listeners a taste of the insecurity, vulnerability and self-doubt she experienced while trying to get signed. The beautifully-shot black-and-white clip contains a powerful message about being yourself and not being afraid to go against the grain, is chilling and beautiful.
Its emotional with beautifully melodic and lyrically poignant "Clown" is metaphor-laden masterpiece. Sandé wrote "Clown" about her feelings when she was just entering the music business, trying to get signed, and dealing with music business people for the first time. Sandé explained the meaning of this slow-building piano ballad: "It's about trying to get into the industry, keeping faith in myself when I felt that many of the labels didn't have faith in me. It's about being called a clown or an idiot for wanting to chase after what you want, because people will always say you're rubbish and all the rest of it, but if you don't follow what you want to do then you won't achieve anything fulfilling."
"It's about not allowing yourself to be judged by others or to be taken for an idiot. I feel the video reflects that," she added. The song's producer Naughty Boy uses a light touch on the production tip, backing the London singer's emotionally-charged vocals with spare piano chords and understated strings, and the clip's director W.I.Z creatively recontexutalizes the record's themes and has reimagined that specific experience into a classic scenario, and he turns Sandé into a heroine faced with a situation that requires moral courage in his black-and-white video.
The video takes place on the floor of a debating chamber, like the Roman Senate and finds Sandé in a military style interrogation room and its concept concerns making a stand and believing in oneself. As she surrounded by men in vaguely fascistic military uniform, urging her to sign a document that will give her something in exchange for something else. Typically, W.I.Z draws out the political and romantic aspect of the situation, and as with the Robbie video he seems to have found much visual inspiration from British cinema of the 1940s.
Its emotional with beautifully melodic and lyrically poignant "Clown" is metaphor-laden masterpiece. Sandé wrote "Clown" about her feelings when she was just entering the music business, trying to get signed, and dealing with music business people for the first time. Sandé explained the meaning of this slow-building piano ballad: "It's about trying to get into the industry, keeping faith in myself when I felt that many of the labels didn't have faith in me. It's about being called a clown or an idiot for wanting to chase after what you want, because people will always say you're rubbish and all the rest of it, but if you don't follow what you want to do then you won't achieve anything fulfilling."
"It's about not allowing yourself to be judged by others or to be taken for an idiot. I feel the video reflects that," she added. The song's producer Naughty Boy uses a light touch on the production tip, backing the London singer's emotionally-charged vocals with spare piano chords and understated strings, and the clip's director W.I.Z creatively recontexutalizes the record's themes and has reimagined that specific experience into a classic scenario, and he turns Sandé into a heroine faced with a situation that requires moral courage in his black-and-white video.
The video takes place on the floor of a debating chamber, like the Roman Senate and finds Sandé in a military style interrogation room and its concept concerns making a stand and believing in oneself. As she surrounded by men in vaguely fascistic military uniform, urging her to sign a document that will give her something in exchange for something else. Typically, W.I.Z draws out the political and romantic aspect of the situation, and as with the Robbie video he seems to have found much visual inspiration from British cinema of the 1940s.
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