After watching the great British soul-soul singer Jessie Ware's ultra-serene vibe in her "Devotion," "Sweet Talk," and "If You're Never Going To Move" videos, it's a real treat to see the 28-year-old songstress' loosen the bun and let her hair down literally and figuratively in the early '90s-tinged new clip for "Imagine It Was Us," one of two bonus songs from the just-released American edition "Gold Edition" of Ware's Mercury Prize–nominated debut album, "Devotion," eight months after the release of her debut LP in her native UK.
Ware's backstory is not particularly dramatic, but there is an aspect to it that speaks to the masses, primarily in her maintained attitude that she is quite ordinary. Ware was not someone looking for pop stardom her whole life, but, rather, took at stab at being a soccer reporter before taking jobs as a backup singer at the encouragement of her mother. Now, Ware is already a big star in her native UK, but she's still trying to crack into the charts stateside. "It's either going to work or it's not. In the meantime, I'm going to enjoy playing for people willing to vogue to my music," she said. "American audiences have been so fabulous and fun, the majority of them gay—men in front beating the rails, screaming, 'Guuuurl! Lawd have mercy!'"
"Imagine It Was Us," is an evocative, clubby jam. and it channels Michael Jackson in the most danceable track under her own name that she has released yet. The track definitely upholds the standard of quality Ware established with "Devotion," but it does differentiate itself from the prince-esque energy that made that album so great. The track pulses with a familiar and current pining for the dance floor in a manner she largely avoided on "Devotion" last year.
Ware gets to play disco queen in an '80s-style vogue club in Kate Moross-directed clip, which features a possible Madonna homage, and takes Ware out of the "If You're Never Going To Move" garden and into a darkened, sexy, disco ball-topped club where the costumes range from baroque to barely-there, and also probably the same club Madonna visited in "Deeper and Deeper." Dancing to a synth-lined, thumping track, Ware shakes her groove thing in a crop top and a long, lamorous ball gown as a hoard of scantily clad club revelers undulate next to her. Ware's not quite the diva Madonna is, but she does a beyond-satisfying job of transporting us back to the "Voguing" era. It's maybe the most visually slick thing we've yet seen from Ware, and she looks like she's having fun.
Ware's backstory is not particularly dramatic, but there is an aspect to it that speaks to the masses, primarily in her maintained attitude that she is quite ordinary. Ware was not someone looking for pop stardom her whole life, but, rather, took at stab at being a soccer reporter before taking jobs as a backup singer at the encouragement of her mother. Now, Ware is already a big star in her native UK, but she's still trying to crack into the charts stateside. "It's either going to work or it's not. In the meantime, I'm going to enjoy playing for people willing to vogue to my music," she said. "American audiences have been so fabulous and fun, the majority of them gay—men in front beating the rails, screaming, 'Guuuurl! Lawd have mercy!'"
"Imagine It Was Us," is an evocative, clubby jam. and it channels Michael Jackson in the most danceable track under her own name that she has released yet. The track definitely upholds the standard of quality Ware established with "Devotion," but it does differentiate itself from the prince-esque energy that made that album so great. The track pulses with a familiar and current pining for the dance floor in a manner she largely avoided on "Devotion" last year.
Ware gets to play disco queen in an '80s-style vogue club in Kate Moross-directed clip, which features a possible Madonna homage, and takes Ware out of the "If You're Never Going To Move" garden and into a darkened, sexy, disco ball-topped club where the costumes range from baroque to barely-there, and also probably the same club Madonna visited in "Deeper and Deeper." Dancing to a synth-lined, thumping track, Ware shakes her groove thing in a crop top and a long, lamorous ball gown as a hoard of scantily clad club revelers undulate next to her. Ware's not quite the diva Madonna is, but she does a beyond-satisfying job of transporting us back to the "Voguing" era. It's maybe the most visually slick thing we've yet seen from Ware, and she looks like she's having fun.
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