One Direction debuts "Best Song Ever" video

The members of the British-Irish boy band One Direction are taking their career in another direction - acting in their just-released brand-new video for the memorable modern-pop classic, "Best Song Ever," the lead single of the group's upcoming third studio album, "Where We Are," and it also will be featured in the group's"This Is Us" 3D biopic, which will hit theaters on August 30. The video, which the band has been hyping on social media, is characteristically goofy, and it looks like they aren't quite themselves.
The five guys of One Direction serve up some serious attitude on pop-rock anthem about one epic evening. "Best Song Ever" is a straight up pop-rock affair with a heavy emphasis on guitars, expectedly cheeky lines and progressively layered synth intro reminiscent of The Who's "Baba O'Riley." The song is another impossibly catchy tune to add into One Direction's arsenal, although with lyrics more nostalgic than the group's previous singles. It may not be the best song ever, but One Direction's latest single is a youthful celebration with flirty, fluffy, fun and certainly a contender for one of the year's more exciting releases.
The video's director, Ben Winston, says the video is really about something else - celebrating who the guys are, while also paying homage to their new film: "The film that we've made 'This Is Us' is really the boys' story, and it's not trying to make them anything they're not. And that's what's incredible about One Direction, I think, is that they are a boy band that break all the rules and always do what they want to do," Winston told MTV News on Monday (July 22), the same day that the video premiered, which takes fans inside a terrible pitch meeting with the fivesome, where they face off against their Hollywood-based alter egos.
In the highly anticipated video, the boys rise to the challenge as they mess up their hairdos with funny costumes and over-the-top characters a la Eddie Murphy in The Nutty Professor. Although the video eventually breaks into the sharply choreographed, colorful clip that fans probably expected, a good three-fourths of it takes place in a slick Hollywood movie studio office. Niall Horan and Louis Tomlinson play slimy executives while Zayn Malik plays a sexy lady, Harry Styles plays it up as a marketing guy and Liam Payne as a zany choreographer named Leeroy.